Empowering Excellence in Business Innovation and Strategic Communication

The COE for Business Innovation and Communication connects academia, industry, and communities to spark change in how businesses innovate and communicate. Through research, education, and partnerships, we deliver future-ready solutions, foster interdisciplinary collaboration, and empower professionals to lead strategically, think creatively, and communicate effectively in a dynamic world.

Researchers

  • 10 Professors & Associate Professors
  • 171 Academic Researchers
  • 16 Postdoctoral Research Fellows (PostDoc)
  • 8 Graduate Research Assistants (GRA)

Research Centres

  • Centre for Management and Marketing Innovation (CMMI)
  • Centre for Communication, Language and Culture (CCLC)

 

Research Projects & Initiatives

  • 4 Research with Industry
  • 17 Joint International Research
  • 1 Post-Graduate Research
  • 9 Knowledge Transfer Program (KTP)

Centre Focus

To conduct high-impact, interdisciplinary research that addresses pressing business and communication challenges relevant to Malaysia and the region.
To conduct high-impact, interdisciplinary research that addresses pressing business and communication challenges relevant to Malaysia and the region.
To position the centre as a thought leader through international collaborations, knowledge sharing, and scholarly contributions.
To position the centre as a thought leader through international collaborations, knowledge sharing, and scholarly contributions.
To build strong collaborations with industry, government, and community
To build strong collaborations with industry, government, and community
To mentor and support the next generation of researchers and professionals to drive positive, strategic change in business and communication.
To mentor and support the next generation of researchers and professionals to drive positive, strategic change in business and communication.

Strengths and Areas of Expertise

The CoE specializes in several focus domains, including:

Driving forward-thinking solutions in strategic management, entrepreneurship, and organisational transformation.

Exploring digital marketing, consumer behaviour, brand communication, and social media strategies for impactful engagement.

Advancing ethical, inclusive, and environmentally conscious practices across business and communication domains.

Leveraging business analytics and insights to support strategic planning and performance improvement.

Building strong networks across academia, industry, and government to co-create high-impact, multidisciplinary research

Research Centres

The CoE comprises several specialized Research Centers

Centre for Management and Marketing Innovation (CMMI)

The Centre for Management & Marketing Innovation (CMMI) drives impactful, multidisciplinary research in management and marketing. Bridging academia and industry, it promotes innovation, sustainability, and digital transformation. CMMI explores key areas such as consumer behaviour, strategic management, digital marketing, entrepreneurship, and business analytics to address evolving global and industry needs.

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