Transforming Reality Through Immersive Innovation

The CoE for Immersive Experience is focused on driving digital innovation, leveraging augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies. By integrating creative arts, interaction design, immersive technology, and web and mobile development, it enhances user engagement across diverse industries while connecting the digital and physical realms through focused research and collaboration, creating impactful interactive experiences in training, education, and entertainment.

Researches

  • 1 ASM Fellow, TRSM, YSM
  • 12 Professors & Associate Professors
  • 52 Commercial Researchers
  • 106 Academic Researchers
  • 2 Postdoctoral Research Fellows (PostDoc)
  • 11 Graduate Research Assistants (GRA)

Research Centres

  • Centre for Creative Arts (CCA)
  • Centre for Interaction and Experience Design (CIED)
  • Centre for Innovative and Immersive Technology (CIIT)
  • Centre for Digital Innovations (CDI)

Research Projects & Initiatives

  • 2 Research for TM
  • 2 Research with Industry
  • 1 Joint International Research
  • 4 Post-Graduate Research
  • 10 Knowledge Transfer Program (KTP)

Centre Focus

Develop AR, VR, and MR for education, training, and user engagement
Develop AR, VR, and MR for education, training, and user engagement
Create user-centric designs for intuitive, accessible, and impactful immersive experiences
Create user-centric designs for intuitive, accessible, and impactful immersive experiences
Leverage digital arts and creative storytelling to enhance immersive experiences
Leverage digital arts and creative storytelling to enhance immersive experiences
Develop integrated web and mobile immersive solutions for broader accessibility and engagement
Develop integrated web and mobile immersive solutions for broader accessibility and engagement
Foster partnerships across industries to apply immersive technologies in diverse sectors
Foster partnerships across industries to apply immersive technologies in diverse sectors

Strengths & Areas of Expertise

The CoE specializes in several focus domains related to AI, including:

Specialization in AR/VR applications for training, simulation, and interactive storytelling.

Merging digital arts with technology to create immersive, compelling experiences.

Crafting user-friendly interfaces and experiences tailored for immersive technology.

Utilizing AR/VR for advanced data visualization, allowing users to explore complex data interactively.

Developing cross-platform immersive experiences accessible on both web and mobile.

Research Centres

The CoE comprises several specialised Research Centres

Creative Arts

  • Art science technology
  • Film and video production
  • Music production.
  • Artistic production.
  • Digital media production
  • Immersive Art.

Related Articles

A single diagnostic tool to deal with customers pain points

Marked by the rapid expansion of 5G, the global telecommunication industry is currently facing a pivotal moment which has led to increased coverag...

Learn More

Augmented Reality (AURA) – Changing the Way We Interact with the World

TM R&D Augmented Reality Application (AURA) was launched during the TM Annual General Meeting this year. AURA enables users to receive more informatio

Learn More

Advancing Workplace Safety Through Innovation

We believe innovation should always make a real difference — especially when it comes to keeping people safe. TM R&D recently participated in the Worl

Learn More