Transforming Reality Through Immersive Innovation

The CoE for Immersive Experience is focused on driving digital innovation, leveraging augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies. By integrating creative arts, interaction design, immersive technology, and web and mobile development, it enhances user engagement across diverse industries while connecting the digital and physical realms through focused research and collaboration, creating impactful interactive experiences in training, education, and entertainment.

Researches

  • 1 ASM Fellow, TRSM, YSM
  • 12 Professors and Associate Professors
  • 52 Commercial Researchers
  • 106 Academic Researchers
  • 2 Postdoctoral Research Fellows (Postdoc)
  • 11 Graduate Research Assistants (GRA)

Research Centres

  • Centre for Creative Arts (CCA)
  • Centre for Interaction and Experience Design (CIED)
  • Centre for Innovative and Immersive Technology (CIIT)
  • Centre for Digital Innovations (CDI)

Research Projects & Initiatives

  • 2 Research Projects for TM
  • 2 Research Projects with Industry
  • 1 Joint International Research Project
  • 4 Postgraduate Research Projects
  • 10 Knowledge Transfer Programmes (KTP)

Centre Focus

Develop AR, VR, and MR for education, training, and user engagement
Develop AR, VR, and MR for education, training, and user engagement
Create user-centric designs for intuitive, accessible, and impactful immersive experiences
Create user-centric designs for intuitive, accessible, and impactful immersive experiences
Leverage digital arts and creative storytelling to enhance immersive experiences
Leverage digital arts and creative storytelling to enhance immersive experiences
Develop integrated web and mobile immersive solutions for broader accessibility and engagement
Develop integrated web and mobile immersive solutions for broader accessibility and engagement
Foster partnerships across industries to apply immersive technologies in diverse sectors
Foster partnerships across industries to apply immersive technologies in diverse sectors