TM R&D Augmented Reality Application (AURA) was launched during the TM Annual General Meeting this year. AURA enables users to receive more information such as videos by pointing their handheld devices to selected markers. TM shareholders could scan selected pages and images from the annual report to access TM’s latest commercial videos and other service information. In the HyppTV SwitchON magazine, AURA gives real time exciting movie trailers. AURA has also been repeatedly used in events such as GLC Open Day and TM Digital Day to facilitate exciting activities such as digital games.